Marketing by Sotheby's International Realty

The name of Sotheby’s International Realty benefits from an international reputation: prestigious properties offered by this luxury brand are each day proposed to a selected international clientele. Access to this unique database allows a quick and direct relation between buyers and sellers all around the world. Monte-Carlo Sotheby’s International Realty is happy to present this outstanding approach..

The Creation of the Luxury Network Sotheby's International Realty

The Sotheby's Auction House, founded in 1744, has always represented a venerable image with a strong desire to retain its exceptional clientele. This is why in 1976 the Sotheby's International Realty Network is created. This network quickly raised an international level and allowed the development of a powerful relation between independent real estate agencies in order to offer its prestigious clients the luxurious properties around the world.

In 2004, Sotheby's enters into an alliance with Realogy Holdings Corp., of which Sotheby’s International Realty is a subsidiary. This agreement looks to develop a franchise as well as granting a license under the colors of Sotheby's International Realty in order to settle a long-term strategy. Note that prestige network affiliations are only granted to real estate agencies meeting with very strict criteria in terms of qualification, high standards, etc.

The agencies of the network thus benefit from a multitude of marketing, operational, recruitment and business development resources from Sotheby's International Realty Affiliates LLC.

^{Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising, brokerage provider, real estate settlement and relocation services.}
 

The Strong Power of Sotheby's International Realty’s Marketing

In 2020, the pandemic crippled international trade and put activity on hold. However, in 2022 the Sotheby's International Realty network has rebounded and accumulated more than 167 billion USD of sales. With more than 1.075 agencies in 81 countries all around the world, these sales could only be achieved thanks to the skills of the agents and the strength of an international marketing network.

^{Figures 2022.}

A property listed at Sotheby's International Realty immediately benefits from global visibility thanks to unparalleled quality of service and innovative technology.

The upscale Sotheby's International Realty website regularly receives more than 100.000 visitors and more than 1 million clicks per month. Today it is the world leader in real estate websites.

 
_{^{Site Monte-Carlo Sotheby's Int. Realty                                      Site de Sotheby's International Realty.                                           Site de Sotheby's International Realty France-Monaco.}}

Our marketing departments also realize articles and reports on these most beautiful properties. Thanks to exceptional tools, such as professional photographs or videos of the property for sale, our agencies will make magnificent presentations for exclusive buyers.


^{Brochures and Magazines of Sotheby's International Realty available in real estate agencies and Auction houses.}

These editorials can be broadcast on our networks or shared with partners. Constantly evolving with the times, marketing today faces digital, which has become essential.

   
^{Instagram page, Facebook page, Social networks, Properties websites, Partners webites...}

Discover our luxury magazines presenting prestigious apartments and most beautiful properties for sale:
- "Style", Magazine from the French real estate agencies of Sotheby's International Realty France - Monaco
- "Entre Terres et Mer", Magazine of the South of France agencies of the Sotheby's International Realty Network

Contact us to receive one of these exclusive brochures directly at home!

Sotheby's International Realty in a few figures

Sotheby's International Realty is the largest international network of real estate agencies. It represents more than 24.000 brokers who interact directly with each other in order to guarantee the best experience in the most prestigious places in the world. In more than 74 countries, our agencies achieved a sales volume of more than 150 billion USD, which is 36 billion USD more than previous year.

The international website Sotheby’s International Realty alone had more than 37 million visitors last year, an unrivaled visibility for a real estate website.

^{Figures 2020.}

Monte-Carlo-Sotheby's International Realty, your luxury real estate agency in Monaco for your research of apartments for sale and for rent in the Principality of Monaco